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Get Jerky to sponsor new Devil’s Staircase ultra trail race next spring

A new 31-mile ultra trail race planned for next spring will tackle the steep ascent of the iconic Devil’s Staircase near Llanwrtyd Wells in the Cambrian Mountains of Mid Wales.

Llanwrtyd Wells is renowned for hosting a series of wacky and wonderful world famous events, including the World Bog Snorkelling Championship, Man versus Horse Race and the World Alternative Games, to name but a few.

Now Green Events, organiser of most of these competitions, has come up with the Trailhead Get Jerky Devil’s Staircase Ultra Trail Race, which will cover 50 km (31 miles) and has a total ascent and descent of 5,714ft (1,741m). Most of the race will be off road with some short road sections, including the “hellish” ascent (25%) of the iconic Devil’s Staircase.

The race, which will be held on April 4, 2020, is being sponsored by Trailhead Fine Foods’ Get Jerky brand, an award-winning premium Welsh Beef Jerky snack made in Welshpool.

When Trailhead’ managing director Arwyn Watkins heard that Green Events was launching the new event that involved taking on the challenge of the Devil’s Staircase, he just had to get involved.

“The Devils Staircase is set in Nant Irfon where my family and our forefathers have worked the land in the beautiful Irfon Valley for centuries,” said Arwyn. “With the River Irfon and the race route running through the family farm, it was only right that Trailhead should support this challenge.

“The race also fits perfectly with the Get Jerky brand because the snacks are nutritious and high in protein, providing the fuel for customers to enjoy endurance activities.”

Trailhead’s handmade, artisan jerky is produced with the finest cuts of Welsh Beef and marinated using secret, unique recipes. The jerky has recently been made gluten free, and low in fat, which makes it a healthy alternative to sugary, and high fat snacks.

The Get Jerky snacks are now available at service stations, farm shops, delicatessens, convenience stores, tourist attractions and petrol stations. Visit https://www.trailheadfinefoods.co.uk to order online or to discover where you can buy the tasty snacks.

“The race will test endurance and stamina during the 50km trail, and all runners will be rewarded with a fantastic and lasting memorable experience,” said Lindsay Ketteringham, chairman of Green Events.

“We recognise that ultra trail running is a fast-growing sport and we have the terrain here for it. We are hoping to attract around 200 runners to experience this iconic journey.

“Having Trailhead Get Jerky as sponsor is a match made in heaven, particularly with the logo that the company has come up with. It all ties together with the Watkins family connection, which is ideal.”

The race will start in the centre of Llanwrtyd at 9am and the route includes the old Drovers’ road that runs to the ford at Abergwesyn, the beautiful Abergwesyn valley, Soar y Mynydd, the most isolated chapel in Wales, the head of the spectacular Llyn Brianne reservoir and the 11th century St. David’s Church.

The course will be marshalled and waymarked with water points, and two feed stations will provide cold and hot drinks, bananas, cakes and sweets. At the finish there will be Welsh cawl and a vegetarian alternative on offer.

Each runner will receive a unique devil medal and there will be prizes for the first three male and female runners. The entry fee is £45 which includes a technical T Shirt. To enter the race online visit https://www.green-events.co.uk/?dst_main

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For more information, please contact Katie George, Trailhead Fine Foods marketing officer, on Tel: 01938 555 893, Lindsay Ketteringham at Green Events on Tel: 01591 610666 or Duncan Foulkes, public relations adviser, on Tel: 01686 650818.

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