Our Spicy Chilli among the Great Taste Winners of 2019  7.8.19

gtGreat Taste, the world’s most coveted food and drink awards, has announced its stars of 2019. Out of 12,772 products sent in from over 100 different countries, our Spicy Chilli Beef Jerky has managed to earn itself another Great Taste Award.

The 1-star Great Taste Award means judges dubbed it a food that delivers fantastic flavour - and, we have to agree! 

Read more>>> 

Avocado, plum tomato & beetroot Caesar salad, with tortilla wrap & BBQ Beef Jerky!  2.8.19


Looking to spice up your everyday salad? Well, we've got just the thing for you - our Avocado, Plum Tomato & Beetroot Caesar Salad, with tortilla wrap & a sprinkle of BBQ jerky in the mix.


Tom heads to the Ypres Rally  27.6.19


As the team heads over to Belgium to support Tom in the next round of the BRC, here is an update before all the action kicks off. 

Having claimed two British Rally Championship victories and consequently, maximum point scores on the previous two rounds: the West Cork & Pirelli rallies, Tom Cave heads to round four and the Renties Ypres Rally leading the drivers' standings by seven points. Read more>> 

Chilli bean, sweet potato casserole with Spicy Chilli beef Jerky  6.6.19


Get your Dad something tasty this Fathers Day - whip up this all round fav, but with a twist!

Chilli bean, sweet potato casserole, thyme basmati rice, cheesy nachos, sour cream & Spicy Chilli Jerky. Recipe>> 

Tom gets set for Kielder Forest challenge  25.4.19


Following his victorious run on last month’s West Cork Rally - the second round of the British Rally Championship - Tom Cave now sets his sights firmly on round three, this Saturday’s (28th April) Pirelli International Rally.

Having scored maximum BRC points on asphalt last time out, a second win as the surface reverts to gravel is exactly what the Aberdovey-based driver is looking for to consolidate his bid for the British title. Read More>> 

RECIPE: Roasted veg Thai curry with Black Pepper jerky  23.4.19


We are excited to finally debut our delicious jerky, as a delicious ingredient... & to do so, we are going to be popping up in the form of a Jerky Cafe at this years Spring Fair at the Royal Welsh Spring Fair, in the Cambrian Training Pavilion on the 18th & 19th of May!

To celebrate, we are going to give you the chance to have a little taste of whats to come with our roasted veg thai curry & black pepper jerky recipe. Recipe>>>

Tom takes British Rally Championship win in West Cork  1.4.19


Tom Cave and his co-driver James Morgan won round two of the British Rally Championship on this weekend's Clonakilty Park Hotel West Cork Rally, the result putting Tom's chase for the BRC title firmly back on track.

The event also hosted a round of the Irish Tarmac Championship and therefore, the Welsh pair's third place overall against many of Ireland's top drivers, underlined the strength of their performance. Read More>>>

Why we use PGI Welsh Beef...  13.3.19



As you may already know... we are a proud user of PGI Welsh Beef, which is why we are super proud to celebrate this for #NationalButchersWeek!

So, what is PGI & why?!


Tom Cave front runner until misfortune strikes at final hurdle  18.2.19


On the opening round of this year’s British Rally Championship – Saturday’s (16th February) Visit Conwy Cambrian Rally – Tom Cave and co-driver Dale Bowen clearly established themselves as title contenders, when they delivered an impressive front-running performance on all of the event’s ten stages.

However, three punctures in the final two stages meant they were unable to complete the road section to the finish line in Llandudno – an underserved end to an otherwise well-judged and faultless day’s competition... Read More>>

Cave confirms 2019 British Rally Championship Campaign  11.2.19


Welsh Rally driver, Tom Cave, is pleased to confirm that he will compete for honours in this year's Motorsport UK British Rally Championship. He will contest all of the season's six rounds behind the wheel of a Hyundai i20 R5, supplied and prepared by the PCRS team that ran a similar car for Tom on the Wales Rally GB in October.

The 2019 British Rally Championship season kicks off on Saturday 16th February with the Visit Conwy Cambrian Rally, when Tom will be joined by fellow Welshman Dale Bowen as co-driver... Read More>>

Get creative - 6 different ways to eat Beef Jerky!  5.2.19


Do you love jerky so much you want to incorporate it into your everyday meals, or maybe you're not a snacker but still want to get that jerky protein? Then we have just the guide for you.


Here are 6 delicious & unique ways to get your jerky fix... Read More>> 

Welsh Junior Boxing Champ talkin' jerky health benefits  23.1.19


As an avid jerky-lover since the start of his training, Gary Richards, Junior Amateur Champion from Maelor Boxing Club, will be joining the journey to jerky world-domination, as our second #brandambassador!

As part of the Welsh Junior Boxing Team, Gary is the ultimate example of how jerky can help you, not only with weight loss, but also to stay strong & healthy! Here is why...Read More>> 

Fitness guru, Zenith Fit, on joining the jerky revolution  11.1.19


You've already heard from the Trailhead Team how jerky is great for you... so we though we'd let somebody else have the stage.

Here at JERKY HQ, we have enlisted the help of health & fitness experts to become our Brand Ambassadors for our #FindYourStrength campaign, so they can tell you their #JerkyJourney to greatness!

So, here we go... from founder & owner of Personal Training company, Zenith Fit, to 6am top tip Instagram posts, we are super excited to have Mark Davies as our first Ambassador!

Here is his story & why he chooses jerky as his go-to snack... Read More>> 

Jerky is good for you!  4.1.19


Yes, it's true, Jerky is good for you - especially if your new years resolution is to get fit for 2019!

Over the next few months, our mission (alongside jerky world-domination) is to spread the word about the health & fitness benefits of Jerky, so that we can help you live your best life & #FindYourStrength.

So, how is Jerky healthy you say? Well here are the basics... Read More>> 

Getting Jerky at Wales Rally GB  2.10.18

Wales_Rally_GBSpectators at next week’s Dayinsure Wales Rally GB will be greeted by head-turning livery when one particular car zooms past.

The words, “Get Jerky”, will be emblazoned across a high-powered Hyundai i20 R5 driven by Aberdyfi’s Tom Cave and co-driver James Morgan, from Hirwaun.

Rather than a reference to their driving style, the words correspond to a premium food brand that it owners hope to place in the fast lane.

Welshpool-based butchers Arwyn Morris and Romas Venys have big plans for their Get Jerky products – marinated strips of air-dried beef that are promoted as a high protein snack alternative to crisps, nuts and sweets....Read More>>

New owners have big plans for award winning beef jerky business  12.9.18


Butchers Arwyn Morris and Romas Venys like premium beef jerky snack products made by a Mid Wales company so much that they have bought the business.

The workmates purchased Trailhead Fine Foods from Jason and Nilgun Howard of Welshpool and are committed to growing the business and developing the ‘Get Jerky’ brand.

Trailhead Fine Foods was launched seven years ago by Kevin Bigland of Cradley Heath who sold the business in 2013 to Mr and Mrs Howard who rebranded and further developed the company, leading to coveted Great Taste Awards in 2016 for the Original and Spicy Chilli Beef Jerky flavours.

Now Arwyn and Romas have big plans to take the business to the next level and are basing production at the WMO centre in Welshpool, initially creating two jobs. The company already has a growing list....Read More >>



Published last week was a report detailing the benefits of eating spicy food daily particulary food rich in capsaicin, the chemical found in Chilli Peppers.  Capsaicin has anti obesity, anti oxidant, anti inflammation and cancer fighting properties.

The research was carried out on nearly half a million middle aged men and these men were tracked over 7 year - so there is some substance to this report.

 We use a variety of chilli's and work closely with The Chilli Doctor to make sure we are getting the best quality possible.

Here are some facts about....Read More>>

Trailhead Beef Jerky Wins Great Taste Award  11.8.15


The world's most coveted blind-tasted food awards, Great Taste has just released the Great Taste Stars of 2015 and Trailhead Fine Foods is amongst the winners celebrating as our Black Pepper Beef Jerky is now able to carry the little gold and black great taste logo.

Judged by over 400 of the most demanding palates belonging to food critics, chefs, cooks, restaurateurs, producers and a host of food writers and journalists, Great Taste is widely acknowledged as the most respected food accreditation scheme for artisan and speciality food producers.  When a product wears a Great Taste label it carries a badge of honour but more importantly, the Great Taste logo is a sign post to a great tasting product - hundreds of judges have worked tirelessly to discover the very best through hours and hours of blind-tasting a total of 10,000 different food and drinks....Read More>>

Online shop going live soon!  30.4.15

Just a quick update, we know lots of you are chomping at the bit to start ordering through the website. Well, the wait is nearly over - starting next week, you will be able to order any of our nine varieties of delicious jerky directly through the 'Shop' link on the website.

Get jerky with a taste explosion  17.4.15


Exhibiting at this year's NEC Farmshop and Deli Show, Trailhead Fine Foods on stand number S65 will launch its new range of Beef Jerky products.

Show visitors are invited to 'Get Jerky' on the stand, with product sampling hosted by Trailhead Fine Foods, managing director, Jason Howard.

Under the brand name Trailhead Beef Jerky, the new range of high protein snacks offers a selection of nine authentic recipes made from marinated air-dried strips of beef. Using ingredients from around the world, all the products are free from artificial additives and with a low GI, the Beef Jerky is packed with natural ingredients and full of flavour.....Read More>>



Congratulations to Trailhead - 1st British brand to receive five stars!