Getting Jerky at Wales Rally GB  2.10.18

TeamGetJerky_lowres_1Spectators at next week’s Dayinsure Wales Rally GB will be greeted by head-turning livery when one particular car zooms past.

The words, “Get Jerky”, will be emblazoned across a high-powered Hyundai i20 R5 driven by Aberdyfi’s Tom Cave and co-driver James Morgan, from Hirwaun.

Rather than a reference to their driving style, the words correspond to a premium food brand that it owners hope to place in the fast lane.

Welshpool-based butchers Arwyn Morris and Romas Venys have big plans for their Get Jerky products – marinated strips of air-dried beef that are promoted as a high protein snack alternative to crisps, nuts and sweets....Read More>>

New owners have big plans for award winning beef jerky business  12.9.18


Butchers Arwyn Morris and Romas Venys like premium beef jerky snack products made by a Mid Wales company so much that they have bought the business.

The workmates purchased Trailhead Fine Foods from Jason and Nilgun Howard of Welshpool and are committed to growing the business and developing the ‘Get Jerky’ brand.

Trailhead Fine Foods was launched seven years ago by Kevin Bigland of Cradley Heath who sold the business in 2013 to Mr and Mrs Howard who rebranded and further developed the company, leading to coveted Great Taste Awards in 2016 for the Original and Spicy Chilli Beef Jerky flavours.

Now Arwyn and Romas have big plans to take the business to the next level and are basing production at the WMO centre in Welshpool, initially creating two jobs. The company already has a growing list....Read More >>



Published last week was a report detailing the benefits of eating spicy food daily particulary food rich in capsaicin, the chemical found in Chilli Peppers.  Capsaicin has anti obesity, anti oxidant, anti inflammation and cancer fighting properties.

The research was carried out on nearly half a million middle aged men and these men were tracked over 7 year - so there is some substance to this report.

 We use a variety of chilli's and work closely with The Chilli Doctor to make sure we are getting the best quality possible.

Here are some facts about....Read More>>

Trailhead Beef Jerky Wins Great Taste Award  11.8.15


The world's most coveted blind-tasted food awards, Great Taste has just released the Great Taste Stars of 2015 and Trailhead Fine Foods is amongst the winners celebrating as our Black Pepper Beef Jerky is now able to carry the little gold and black great taste logo.

Judged by over 400 of the most demanding palates belonging to food critics, chefs, cooks, restaurateurs, producers and a host of food writers and journalists, Great Taste is widely acknowledged as the most respected food accreditation scheme for artisan and speciality food producers.  When a product wears a Great Taste label it carries a badge of honour but more importantly, the Great Taste logo is a sign post to a great tasting product - hundreds of judges have worked tirelessly to discover the very best through hours and hours of blind-tasting a total of 10,000 different food and drinks....Read More>>

Online shop going live soon!  30.4.15

Just a quick update, we know lots of you are chomping at the bit to start ordering through the website. Well, the wait is nearly over - starting next week, you will be able to order any of our nine varieties of delicious jerky directly through the 'Shop' link on the website.

Get jerky with a taste explosion  17.4.15


Exhibiting at this year's NEC Farmshop and Deli Show, Trailhead Fine Foods on stand number S65 will launch its new range of Beef Jerky products.

Show visitors are invited to 'Get Jerky' on the stand, with product sampling hosted by Trailhead Fine Foods, managing director, Jason Howard.

Under the brand name Trailhead Beef Jerky, the new range of high protein snacks offers a selection of nine authentic recipes made from marinated air-dried strips of beef. Using ingredients from around the world, all the products are free from artificial additives and with a low GI, the Beef Jerky is packed with natural ingredients and full of flavour.....Read More>>



Congratulations to Trailhead - 1st British brand to receive five stars!